Project information
The Shark is a company that mixes technology, innovation and data analysis to provide effective solutions that improve people’s lives.

The starting point for the design was the exploration of a shark’s elements. The fin is the most representative part because it is responsible for the animal’s stability and direction.
It was graphically represented by diagonal lines of different lengths, which symbolize In association with the fin symbol, we have the logo built with a geometric font, modern and technological look.

To bring visual impact and strengthen the concept of innovation, photos of the arrival of the man to the moon, where very important information was
collected for humanity, were used in an unusual way.

Credits
Creative, Art Direction and Design: Felipe Guimarães
Motion design: André Chaves

Year
2016