Project information
The visual identity for Ubuntu Fristali, the merchandising division of the music label Laboratório Fantasma, is deeply connected to Brazilian culture.

The African term “Ubuntu” (“I am what I am because of who we are”) and vernacular typography served as the foundation for the new visual language. Ink and brush techniques were used to create a unique identity that resonates with Brazil’s popular visual communication culture.

Due to internal reasons, the project was ultimately not implemented.

Credits
Art Direction and Design: Felipe Guimarães and André Juventil
Motion Design and 3D: André Chaves
Street photography: Ruy Fraga
Studio photography: Um Dois Estúdios

Year
2014