Vitra is a project by Santa Transmedia that brings inspiration to film, photography, art, music and culture. It started with a weekly newsletter available to anyone who subscribes through their website.
The content comes first, so the brand identity is clean. But we also wanted to make it cool, so I combined vibrant red, elegant layouts, Helvetica typeface and highly curated images.
For the logo I took inspiration from churches' old stained glass windows and designed it to be a "point of light", a portal for new perceptions to workout the senses.
Its constructions are based in harmony and balance, reminding the Vitruvian Man and bringing a sacred feeling to the design.