Hey! I’m Felipe, but most people call me Phil. I’m a creative director, brand designer and art director based in São Paulo, working across branding, editorial, digital and advertising projects.

Over the years, I’ve had the chance to collaborate with agencies like FLAGCX, creating for brands like Unilever, Volvo and Philadelphia Eagles. Back in the day, I also co-directed and designed some memorable covers, and took the lead on the visual direction of each Noize Magazine issue, from the first ideas to final artwork.

As a freelancer and studio partner, I’ve worked on all kinds of projects, from brand identities and signage to storyboards and art direction, for clients like Red Bull, Nike, Adidas and Oakley.

From 2017 to 2023, I led the visual content team at Babushka (formerly Lotus Yang), where I helped elevate advertising campaigns for clients like P&G, Meliá, Volvo, and Globo. I also played a key role in building a strong internal design culture.

Currently, I’m a Senior Art Director at The Perception, an advertising agency based in Philadelphia, working remotely from São Paulo.

On the side, just to keep the creative energy flowing, I run a personal project called Haribo Dreams, where I dive into electronic music production. I’m also into photography, especially analog.

Feel free to drop me a line:
felipe@fguimaraes.com.br

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