Project information
Vitra is a project by Santa Transmedia that draws inspiration from film, photography, art, music, and culture. It started as a weekly newsletter, open to anyone who subscribes through their website. The content takes center stage, so the brand identity is intentionally clean. But we also wanted it to feel cool and contemporary, so I combined vibrant red, elegant layouts, the Helvetica typeface, and a selection of highly curated imagery.

For the logo, I drew inspiration from traditional stained-glass windows in churches, designing it as a “point of light” — a portal for new perceptions to stimulate the senses. Its structure is grounded in harmony and balance, evoking the Vitruvian Man and infusing the design with a subtle, sacred quality.

Credits
Creative Direction: Filipe Zapelini
Art Direction and Design: Felipe Guimarães
Motion Design: Nathan Ezahya
3D: Camilla Baratucci

Year
2021