My role
I was the creative director, art director and designer responsible for developing CBIC's visual brand expression and visual.

Project information
CBIC is a Brazilian microenterprise that supplies raw materials to small and medium-sized brewers with a clear and straightforward mission: to democratize craft beer and make high-quality brewing accessible to anyone willing to get their hands dirty and create something of their own. The brand was born from a belief in community, transparency, and the idea that great beer should not be a luxury item but a craft that everyone can enjoy and experiment with.

From the outset, the creative brief pointed me toward key pillars that needed to shine through the identity. The brand had to feel handcrafted, rooted in tradition, and unmistakably authentic. It needed that countryside soul, a sense of heritage, and a visual language that spoke directly to makers who value honest work and real ingredients. In other words, it needed to walk the talk and look the part.

Building on these insights, I developed a visual identity inspired by vintage design cues and hand-made processes, using classic typography, a grounded and earthy color palette, and stamp-style signatures that act almost like quality seals. These details give the brand a tactile feel and create a visual universe that feels lived-in, real, and proudly crafted.

The final identity positions CBIC as a badge for passionate brewers. It reflects a brand that values the artistry behind every batch and stands shoulder-to-shoulder with the people who turn brewing into a creative ritual. It is a no-frills, straight-shooting identity that celebrates the craft and elevates CBIC as a trusted partner in the world of beer making.

Credits
Creative Direction, Art Direction and Design: Felipe Guimarães

Year
2016