Project information
The Shark is a company that combines technology, innovation, and data analysis to deliver effective solutions that improve people’s lives.

The design concept began with an exploration of the shark’s key elements. The fin, as the most iconic part, represents the animal’s stability and direction.
It was graphically interpreted through diagonal lines of varying lengths, symbolizing movement and purpose. Paired with the fin symbol, the logo features a geometric typeface that conveys a modern, tech-driven aesthetic.

To create visual impact and reinforce the concept of innovation, imagery from the moon landing — a historic moment when critical information was gathered for humanity — was used in an unexpected way.

Credits
Creative, Art Direction and Design: Felipe Guimarães
Motion design: André Chaves

Year
2016