My role
I led the art direction and design across all brand touchpoints.

Project information
Predactiv is a data intelligence company evolving from a niche tech solution into a national growth platform. The challenge was to support this shift through a brand refresh that could clearly articulate complex data products while signaling scale, confidence, and ambition. The work focused on sharpening positioning, modernizing the visual language, and creating a system ready to perform across digital, product, and marketing touchpoints.

The visual identity leaned into a bold, future-forward aesthetic built around fluid, high-contrast forms and a deep, luminous color palette. These elements worked as visual metaphors for data flow, connectivity, and predictive intelligence. The system was designed to feel premium and precise, balancing clarity with impact, and allowing the brand to speak fluently to clients, partners, and investors alike.

I led the art direction and design for the project, and was also responsible for the animations and for elevating the overall craft through the use of AI as a creative tool. Motion played a key role in bringing the system to life, adding depth, rhythm, and a premium feel to the brand experience. AI-assisted workflows were used intentionally, not as a shortcut, but as a way to enhance visual refinement, detail, and consistency across every asset.

The result was a cohesive visual universe that helped Predactiv move confidently into its next phase. The refreshed identity supported faster sales conversations, clearer value articulation, and a stronger digital presence that matched the intelligence and ambition of the platform itself.

Credits
Agency: The Perception
Principal: Brian Anderson
Associate Creative Director: Jojo Bringuier
Copywriter: Tom Mullen
Project Manager: Kiara Kerr
Web Developer: Max Liberman

Year
2025