My role
I was the art director and designer responsible for all assets and the overall creative expression.

Project information
For A Fan of Change, I designed the full graphic toolkit and led the art direction that allowed the campaign to scale with consistency, and cultural punch across every touchpoint. The objective was to create a layout-ready system that could flex from manifesto films to OOH, social, player features, and community storytelling without losing cohesion.

At the core of the visual language was a bold, high-contrast typographic approach anchored in the Eagles’ electric green and deep black. The system was built to feel immediate and unmistakable, combining strong grid structures, utility-inspired graphic markers, and modular compositions that made every execution feel like part of the same playbook. It was designed not just to look good, but to work hard across media, allowing the campaign to travel seamlessly from stadium screens to subway posters to digital feeds.

The verbal identity and manifesto were developed by the copywriting and strategy team, establishing a powerful conceptual foundation for the campaign. That strategic backbone gave my design work a clear direction and narrative anchor. Headlines such as “Not every big play happens on field” and “It’s way too early to call the game” set the tone, bridging football language with civic action and reinforcing the idea that impact extends far beyond the stadium.

The result was a cohesive brand universe that empowered the Eagles to speak with confidence and purpose. A Fan of Change became more than a tagline. It evolved into a flexible creative platform capable of uniting players, fans, and the city under a shared commitment to action.

Credits
Agency: The Perception
Principal: Brian Anderson
Associate Creative Director: Jojo Bringuier
Copywriter: Saul Dennis

Year
2025