Project information
Blue is an agency focused on brand reputation, built around four essential pillars: ESG (Environmental, Social, and Corporate Governance), DIBs (Diversity, Inclusion, and Belonging), Positive Impact, and Employee Advocacy.

Aligned with its tagline, “Brand Reputation Storytellers,” I designed the brand identity by exploring typography, text-driven layouts, and animations, all aimed at reinforcing the idea that brands today have new stories to tell.

Credits
Creative, Art Direction and Design: Felipe Guimarães
Motion Design: Nathan Ezahya

Year
2021