My role
As a designer at Babushka agency, I designed all social assets and directed the motion design team.

Project information
Babushka partnered with Grey to bring the launch of the new Volvo XC40 to life on social media. While Grey led the creative and art direction, our role was to translate that vision into a full suite of high impact digital assets designed to stop the scroll.

We developed a range of formats for Instagram and Facebook, including stories, carousels, cinemagraphs, GIFs and film re-edits. Each piece was crafted to highlight the XC40’s design, technology, and urban personality, always grounded in Volvo’s premium visual world.

The result was a cohesive digital rollout that helped position the XC40 as a modern, forward looking SUV tailored for city life and the next generation of Volvo drivers.

Credits
Agency: Grey
Production company: Babushka
Design: Felipe Guimarães
Motion Design: Pedro Baumgratz

Year
2018