Project information
Blue is an agency focused on brand reputation with four essential pillars: ESG (Environmental, social and corporate governance), DIBs (Diversity, inclusion and belonging), Positive Impact and Employee Advocacy. 

Following its tagline "Brand reputation storytellers", I designed its brand identity and logo, exploring typography, text oriented designs and animations, to maximize the idea that there are new stories for brands to tell these days.

Credits
Creative, Art Direction and Design: Felipe Guimarães
Motion Design: Nathan Ezahya

Year
2021