Oakley – One Obsession – Felipe Guimarães

Project information
In partnership with the production house Goma, we developed a proposal for the art direction and visual identity to represent the global campaign “One Obsession,” which explores the connection between athletes and the places where they practice their sport.

The visual id was built from a rectangle symbolizing the athlete’s singular focus on winning and progressing in their discipline. In graphic compositions and other applications, this rectangle expands and multiplies in a modular way, creating a dynamic element that integrates seamlessly across various formats.

Credits
Production company: Goma
Creative, Art Direction and Design: Felipe Guimarães
Case study photography: André Bernardes

Year
2015

Project informationIn partnership with the production house Goma, we developed a proposal for the art direction and visual identity to represent the global campaign “One Obsession,” which explores the connection between athletes and the places where they practice their sport.

Project information
In partnership with the production house Goma, we developed a proposal for the art direction and visual identity to represent the global campaign “One Obsession,” which explores the connection between athletes and the places where they practice their sport.