Project information
“A Fan of Change” is the Eagles’ bold initiative to combat gun violence in Philadelphia.

Now in its third phase, the 360-degree campaign has featured Eagles players, fans, and community members directly impacted by gun violence, including prominent figures like Jason Kelce, AJ Brown, and Coach Nick Sirianni. It culminated in a highly successful Super Bowl spot that garnered over 50 million views during Super Bowl Week, amplifying the message to a national audience.

Since the campaign’s first launch, gun-related homicides in Philadelphia have dropped by 36% year-over-year — a remarkable reduction that underscores both the campaign’s impact and the critical importance of confronting gun violence head-on.

Credits
Agency: The Perception
Production Company: Neighborhood Film Co.
Principal: Brian Anderson
Associate Creative Director: Jojo Bringuier
Art Direction and Design: Felipe Guimarães
Copy: Saul Dennis
Motion Design: Pedro Baumgartz

Year
2023