Project information
A Fan of Change is the Eagles’ bold move against gun violence in Philadelphia.

On it’s third phase, the 360-degree campaign featured Eagles players, fans, and members of the Philadelphia community who had been directly affected by gun violence, including notable figures such as Jason Kelce, AJ Brown, and Coach Nick Sirianni. It culminated in a highly successful Super Bowl spot that achieved over fifty million views during Super Bowl Week, amplifying the message to a national audience.

Since the launch of the first phase, the campaign, gun-related homicides in Philadelphia decreased year-over-year by 36%. This significant reduction underscores the power of the campaign and the importance of addressing gun violence head-on.

Credits
Agency: The Perception
Production Company: Neighborhood Film Co.
Principal: Brian Anderson
Associate Creative Director: Jojo Bringuier
Art Direction and Design: Felipe Guimarães
Copy: Saul Dennis
Motion Design: Pedro Baumgartz

Year
2023