Project information
In partnership with production house Goma, it was possible to present a proposal of art direction and logo to identify the global campaign "One Obsession", which explores the relationship between the athlete and the place where they practice their sport.

The logo was constructed from a rectangle that represents the athlete’s fixed thinking about winning and evolving in their sport. In the construction of graphic pieces and other applications, this rectangle expands and multiplies in a modular way, becoming dynamic and integrated within each format.

Credits
Production company: Goma
Creative, Art Direction and Design: Felipe Guimarães
Case study photography: André Bernardes

Year
2015